HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia, " by Theodore Levitt) - site edition by Harvard Business Review. HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt). HBR's 10 Must Reads on Strategic Marketing ebook formats, contact booksales @tronunbucambrin.cf, tel. “When Marketing Is Strategy” by Niraj Dawar.
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Strategy Development. What Is Strategy? by Michael E. Porter. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for asp. Transforming Corner-Office Strategy into Frontline Action by Orit Gadiesh HBR's Must-Reads . falling as regulation eases and markets become .. Page HBR's 10 Must Reads on Strategic Marketing book. Read 16 reviews from the world's largest community for readers. NEW from the bestselling HBR's 10 Must R .
I got a lot out of this read and highly recommend it.
Sep 20, Peter rated it it was amazing. Therefore most modern companies use techniques as described in this book to achieve better market performance.
Articles range chronologically from the ies to the mid 00s but the message always feels relevant. A good primer for the MBA student. Jul 03, Ethan rated it it was amazing. Extremely cogent and well-documented analysis of marketing trends, at least according to my lights.
Had a difficult time believing that one of the articles, written in the 's, could still be so entirely relevant to today's market.
Highly recommended read for design or data-oriented thinkers. Sep 02, San rated it it was ok. All the articles are almost 10 years old.
HBR's 10 Must Reads on Strategic Marketing
It still have some good points that still nowadays many companies should apply to their marketing strategies. Aug 03, Ocean Gebhardt rated it really liked it. Definitely some gems in this book.
Sep 11, Laylalk rated it liked it. Stimulating reads but found many of the articles dated and blurring the lines between sales support and true marketing. Worth the read but not entirely relevant for many progressive companies in May 08, PS Chua rated it really liked it. High-level strategy concepts that is suitable for C-level executives or entrepreneurs. Very practical though with diagrams, checklists and summaries in every chapters for a quick read. Aug 29, Dude-von Dudenstein rated it really liked it Shelves: I work for Google and most of the anecdotes are so true within my company.
Aug 25, Zach S. Mar 12, Joe Murphy rated it really liked it.
Great supplement to our Strategic Marketing Management course. Aug 15, Jess Kang rated it it was amazing. The marketing insights are so far-reaching..
John R. Romero rated it it was amazing Dec 21, Hilal Dalilar rated it it was amazing Nov 30, Jerry Zhao rated it really liked it May 12, Justin Withrow rated it liked it Mar 11, Mohammed Azzab rated it it was amazing Jan 14, Sean rated it it was amazing Jan 15, Alon Alroy rated it really liked it Dec 19, Nick Kulikaev rated it really liked it Sep 02, Madhur Srivastava rated it really liked it Sep 05, Paulo Moinhos rated it it was amazing Feb 28, Joe Taveras rated it really liked it Jul 21, Johnny Castrup rated it really liked it Nov 12, Ravi Gangapersad rated it it was amazing Dec 01, Natalie rated it really liked it Jul 23, Shane Jones rated it liked it Oct 21, There are no discussion topics on this book yet.
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No trivia or quizzes yet. It must push this idea and everything it means and requires into every nook and cranny of the organization. It has to do this continuously and with the kind of flair that excites and stimulates the people in it. To compete in this aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value.
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Actions Shares. Embeds 0 No embeds. No notes for slide. Book details Author:Extremely cogent and well-documented analysis of marketing trends, at least according to my lights.
All the articles are almost 10 years old. Friend Reviews. Justin Withrow rated it liked it Mar 11, To the avid strategy student, the book in question leaves one desiring for more.
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